SEO for ChatGPT
How to Stay Visible in the Age of AI Search
SEO for ChatGPT is changing the way businesses need to optimise their websites. And if you’re in charge of your website analytics, you’ve probably noticed it too.
Suddenly, Google isn’t the only place people go for answers. Tools like ChatGPT, Bing Copilot, and other AI-powered search engines are transforming the way content is found, ranked, and presented to users. They don’t just display a list of links any more — they generate complete answers. That means if your content isn’t being picked up and used in those answers, you’re not being seen.
So, what does SEO look like in a world where machines read first?
What Is SEO for ChatGPT?
It’s still SEO. But it’s smarter, clearer, and more structured.
When someone asks ChatGPT a question like “What is the best wedding venue in Hampshire?” or “Best time to visit Scotland in June,” the model doesn’t crawl the web in real time. Instead, it relies on:
Pre-indexed data from its training
High-authority sources in its plugins and search tools
Structured content that appears in search overviews or featured snippets
So, to show up, your content needs to be:
Clear: Direct answers, easy-to-read structure
Helpful: Solves a real problem or provides meaningful insight
Structured: Uses headings, bullet points, FAQs, and schema markup
Well-positioned: On sites with authority and context
How We Optimise for AI-Powered Search
At Simon, we combine traditional SEO with innovative methods tailored for visibility in AI-driven answers.
That means:
Matching your content to the exact search intent of a question
Writing in a way that works well when read by humans and machines
Embedding relevant schema (like FAQ, how-to, and article markup)
Structuring the content in ways we know that rank
Using semantic keywords and natural phrasing
We also make sure your tone, style, and personality still come through. This isn’t about sounding robotic. It’s about sounding human, just in a way that machines can understand.
Why This Matters Now
AI-powered search is quickly becoming the norm. ChatGPT’s search function, Google’s AI overviews, and Bing’s Copilot all rewrite the rules about how people discover your site.
If your website is invisible to these engines, you’re missing out on:
Featured placement in AI answers
Referral traffic from new non-Google channels
Long-term visibility as AI becomes the standard way to ask questions
Traditional SEO still matters. However, it now requires a layer of machine readability, tone precision, and structural clarity to remain competitive.
What You Can Do Today
Want to stay visible? Here’s where to start:
Review your key pages for clarity and helpfulness
Add FAQ sections with real questions your audience asks
Use schema markup to signal what each page is about
Think in answers, not just keywords
Write for humans first, but don’t forget the machine that’s reading it
And if you need a hand, that’s what we’re here for.
Final Thought
AI isn’t replacing search. It’s redefining it. And the businesses that adapt early are the ones that will be seen, shared, and trusted.
Let’s create a website that both machines and people will remember.
